A new Logo for Canadian Bombardier privat Jets
Bombardier, a Canadian multinational corporation, has recently unveiled a new logo that symbolizes its transformation into a pure-play business aviation company. The new logo, dubbed the “Bombardier Mach,” features a silhouette of an aircraft breaking the sound barrier, reflecting the company’s innovative spirit and heritage in the aerospace industry
Founded in 1942 by Joseph-Armand Bombardier, the company initially focused on manufacturing snowmobiles. Bombardier’s first major commercial success came with the launch of the seven-passenger B7 snowmobile in 1937, followed by the 12-passenger B12 snowmobile in 1942. The company’s innovative snowmobiles quickly gained popularity, leading to significant growth and expansion.
In the mid-1980s, Bombardier began to diversify aggressively into the aerospace sector. The company acquired Canadair in 1986 and Short Brothers PLC in 1989, becoming a major player in the aircraft manufacturing industry. Bombardier’s aerospace division grew rapidly, and by the end of the 1980s, it was North America’s most important producer of railway vehicles and Canada’s most important aerospace manufacturer.
However, Bombardier faced significant challenges in the 2010s, leading to a major transformation. The company sold its rail transportation division to Alstom in early 2020 and shifted its focus solely to business aviation. This strategic move allowed Bombardier to streamline its operations and concentrate on producing high-performance business jets, such as the Global and Challenger series.
The new logo and brand identity reflect Bombardier’s successful transformation and commitment to innovation in the business aviation sector. The company’s rich history of ingenuity and passion for precision are embodied in the new symbol, which represents a plane, an arrow, or a feather, emphasizing lightness, speed, and goal orientation. The bespoke typeface used in the logo is modern and refined, with subtle serifs that connect to the language of the symbol and highlight Bombardier’s dedication to excellence.
In conclusion, Bombardier’s new logo marks a significant milestone in the company’s history, symbolizing its transformation from a diversified manufacturer to a focused and innovative leader in business aviation. The company’s journey from snowmobile production to aerospace excellence is a testament to its commitment to innovation and adaptability in the ever-evolving transportation industry.