In July 2021, Global Airlines was established in London as an upscale carrier for transatlantic flights.
Two years later, the airline bought four Airbus A380 jets and appointed Richard Stephenson as Chief Commercial Officer.
The airline plans to launch flights by Spring 2024, but many doubt its chances of success.
Global Airlines’ business model has contradictions that make it difficult to be profitable.
The airline aims to disrupt the aviation industry and focus on transatlantic routes with limited competition.
However, the routes they chose, like New York-London and Los Angeles-London, are already served by six other airlines, including British Airways and American Airlines.
Global Airlines’ proposed flights do not align with their goal of offering high-quality service on transatlantic routes.
It is unlikely that the airline’s one or two daily flights will attract premium travelers away from established carriers with multiple daily departures.
Global Airlines’ marketing strategy includes a “Gamer class” that allows passengers to play video games during the flight, but it’s unclear why anyone would pay extra for this service.
The airline faces challenges in terms of profitability due to the high costs of operating in major cities, maintaining A380 aircraft, and repaying debts.
